Authors: Inspirations of how could we present the portraits of the craftsmen.
Cactae: inspired by the colours, fractals and patterns of the cactus.
Map: A “treasure map” following the route of the raicilla through Los Altos de Jalisco.
This proposal was inspired by rosettes and stained glass, a geometric pattern of the agave when is harvested. Perhaps making a degustation tour. Inflorescencia is light, and a flower. And Maxima is maximum, and the variant of the agave specie.
SantoQuiote: This one is a little more conventional, showing an agave blossoming. Looks good in one ink and can work as an embroiled or a seal
Meximiliana: It explores the agave leaf shape. This name was written by accident, but i liked it because it sounds like Mexico and Liliana (the name of one of the founders of the project).
I made this proposal for the sticker once the logo was selected. It was a representation of the agave leaf for the main sticker, and the second one to indicate one of the 3 different flavours, as an abstraction of the flower.
At the end, we sticked with something more conventional, to make its production easier and cost-efficient: